Meet The Team
Over 70 Years Of Combined Experience
Creating Solutions for Car Guys, by Car Guys
Jason Harris
Co-founder
Jason Harris is a seasoned marketing and operations strategist with over two decades of experience in the automotive industry. Known for his practical approach to boosting dealership potential and profit, he shares insights through his popular podcast Strategy with Jason and speaks at events across North America. Having held roles like Marketing Manager, General Manager, and Dealer Principal, Jason specializes in proactive marketing strategies and process implementation that drive sales and service growth.
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Jeff Tessier
Co-founder
Jeff Tessier has proven to be a respected leader in the automotive industry, leveraging his 28 years of extensive experience in roles such as Parts, Fixed Operations, vehicle sales, GM/Partner of a dealership, and VP of Sales Digital Marketing. His true passion lies in helping dealers identify opportunities and develop strategies to grow their business. This experience enables him to provide dealers with actionable strategies that drive growth, increase profitability, and ensure long-term success in a competitive market.
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Michael Carroll
Co-founder
Micahel Carroll is a highly respected leader in the automotive industry, drawing on nearly two decades of experience in roles such as Parts Manager, Business Devlepoment, General Sales Manager, General Manager, . With a passion for helping dealerships unlock growth opportunities, Michael has a track record of developing strategies that drive sales, improve service, and increase profitability. His extensive knowledge of marketing and operations allows him to deliver practical, sustainable strategies that foster long-term success in a competitive marketplace.
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